Where Passion Meets Purpose
In 2016, a powerful partnership was born when Paula Vertikoff became principal at the elementary school where Marie Weller served as the school counselor. Together, they shared a vision of creating a school culture where learning is joyful, connections are meaningful, accountability is balanced with compassion, and every child feels seen and valued.
From Connection to Creation
With over 50 years of combined experience in education, Paula and Marie built a legacy of collaboration. From organizing their annual staff team-building challenges to creating school-wide expectations and video series that united their learning community, they embraced the power of teamwork.
Then came the moment of inspiration. During a classroom observation, Paula saw Marie teaching a lesson with two brain characters—the safety pup and the wise owl. These characters made complex brain science accessible and fun for kids. Paula couldn’t shake the thought of how impactful these characters could be beyond the classroom. And just like that, the idea for their Cranium Critters series was born.
Our Mission
Cranium Kids Media uses brain awareness and its lovable Cranium Critters to teach children how their minds work, empowering them to manage big emotions and do their best thinking. Through engaging stories, creative lessons, and interactive resources, Marie and Paula deliver little life lessons that lead to BIG life skills—helping young minds and the adults who guide them navigate life with confidence while staying cool, calm, and connected.
Sharing the Magic
Paula and Marie also love sharing their passion through presentations at state and national conferences, schools, bookstores, libraries, and book festivals. They’re incredibly grateful to partner with families, educators, and anyone who believes in the power of connection, learning, and a little bit of brain magic.
